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Advertising speeds the introduction of new products and product improvements. A.A.A.A. member agencies which serve cigarettes manufacturers create and place advertising that is mainly competitive, aimed at advocating a brand preference to gain sales and market shares.

The basic principle is of significance in these comments because the Federal Trade Commission has, in recent years, imposed restrictions on the nature and content of discount cigarettes advertising.

Further undue restrictions on the freedom to advertise honestly and freely whether directed at a particular medium or a particular type of message, or a particular industry will inevitably impair the right of the advertiser to convey his or her message,- and the right of the consumer to receive information of value in reaching a purchase decision. Moreover, further restrictions on the nature and content of cigarette advertising, as outlined by the Federal Trade Commission.